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Writer's pictureMartine Boily

Being Busy Isn't Enough: Make Your Business Truly Move Forward

In the business world, it’s easy to mistake movement for progress. You see your teams busy with tasks, responding to emails, ticking off boxes because “it needs to get done.” But does it really move the needle? Not always.


The Illusion of Productivity

Being busy is not the same as making progress. You can spend an entire day jumping from meeting to meeting, handling emergencies, and checking off admin tasks, all while feeling productive. But at the end of the day, you might realize that none of this really contributed to the company’s long-term goals.




That’s the trap: we confuse activity with productivity. The real danger here is having a team that's constantly busy but not moving closer to the company’s goals. They might be exhausted, but are they making real progress? That’s a different story.


The Key Question: Are We Actually Moving Forward?

Imagine a team that pauses before diving into tasks and asks a simple but crucial question: “Is this task really moving us forward?”


This mindset allows you to distinguish between tasks that are urgent but not strategic and tasks that have a direct impact on long-term objectives. It’s about focusing on what adds value: if an activity doesn’t truly contribute to growth, is it really a priority?


The Mindset of an Engaged Team

Engaged teams don’t just accept every task thrown their way. They take ownership of their work and make decisions based on what genuinely advances the company. They dare to challenge requests, not out of rebellion, but to ensure they’re investing their time and energy in high-value actions.


This is the real mindset of a committed team: they don’t just follow instructions blindly. They actively seek out the best ways to push the company forward.


The Role of Leadership

As a leader, fostering this mindset within your teams is essential. Effective leadership isn't about saying “yes” to everything that comes across your desk. It’s about evaluating, prioritizing, and sometimes saying: “We can do better. We can go further.”


Encourage your teams to question the “why” behind each task and focus on what truly drives the company forward. It’s not about rejecting directives; it’s about ensuring they align with the organization’s long-term goals.


Moving with Intention

Next time you or your team feel overwhelmed by tasks, take a moment to reflect: Does everything we’re doing truly contribute to the company’s progress? If the answer is no, it might be time to rethink your priorities.


Instead of moving for the sake of moving, aim to move with intention. Focus on tasks that genuinely add value, the ones that will push your business in the right direction. Shifting your mindset in this way will not only transform your approach to work but also the results you achieve.

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