A Successful Project: It’s About Connection, Not Volume

In the world of consulting, it’s easy to focus on efficiency, standardization, and maximizing the number of projects. But over the years, I’ve learned one essential truth: it’s not the quantity of projects that matters. It’s the quality of the connection you build with your clients.

The Importance of “Fit”

Recently, during a conversation with a colleague, we both agreed on one critical point: the “fit” with a client is the foundation of a successful project. A good engagement doesn’t start with a signed contract—it starts with a genuine connection. And this connection can’t be imposed or forced.

I firmly believe that a successful project is rooted in an authentic collaboration where both parties feel aligned. This requires careful reflection and, often, the conscious choice to say no to some projects to fully commit to the right opportunities.

My Approach to Building Meaningful Connections

Every new project is an opportunity to create a genuine relationship. Here’s how I approach it:

1. Talk with the Client: The first step is taking the time to have a real conversation. Not just to ask standard questions, but to truly understand the person in front of me. Who are they? What are their goals and priorities?

2. Understand Their Reality: Each client’s challenges are unique. It’s crucial to go beyond surface-level discussions to uncover their specific needs, roadblocks, and what will help them move forward.

3. Validate the “Fit”: Not every project is the right fit for me—and that’s okay. I always ensure I can genuinely deliver value before committing to an engagement.

   
   

Saying No to Say Yes

I don’t take on every project. Why? Because I know that accepting an engagement without conviction or connection rarely leads to a satisfying outcome. When I say yes, it’s because I’m confident we can move forward together in a way that’s aligned and productive.

The Result: Meaningful Collaborations

By taking this approach, I’m not just offering a service. I’m building relationships—collaborations based on trust and mutual understanding. And that’s what transforms a transactional engagement into a truly impactful project.

What About You?

Take a moment to reflect: are your current collaborations rooted in genuine connection, or are they purely transactional?Investing in authentic relationships with your clients can transform not just your results but also the satisfaction you gain from your work.